In college, one of my favorite classes was called Writing and Design Concepts. In this class we went in-depth on every area of advertising campaigns, including copywriting, research, and creative executions. One of our final projects was to create a satirical brand book about a brand run by a mythical creature based off of this book made by Quietroom. I chose to create a brand called Pot o’ Gold Delivery, a fictional delivery service run by leprechauns. This assignment forced me to step outside of my comfort zone, and I enjoyed the total creative freedom I was allowed when designing the final deck.
Take a look at the final brand book below.
